||A larger subscriber base – when a user likes a page, he or she are basically subscribes to the page. Every time you make a post on the page, all users that liked the page, will see the new post. If they in return likes your update all of there friends will see it on there news line. When they see a brand with a lot of likes, they will head over to the page to see what the fuss is all about. If it appeals to them, they will like the page a subscribe to the page.